Focus is one of the most powerful tools an entrepreneur possesses, yet it can be equally debilitating if it is broken or spread too thin. It’s our true kryptanite.

Growth Strategy: Keep More Customers

Recently, I have been doing some research on how to grow one of my productized services. This quest led me to explore some different ways of approaching growth. When most people think of growth, it’s typically focused around a variation of sales and marketing tactics.

Code Freeze

Productize my service Code Freeze

During the later part of running Content Pros before selling it, we had incorporated a concept called a “Code Freeze,” which was an extremely helpful concept in successfully removing us from the business completely.